HBIC Nation Podcast February 2018
It's all about connections...
Our show this month starts with an Oprah’s Super Soul Sunday worthy sermon from Laura about the importance of finding your “why” in order to connect with people who will love the things you create and support your business. She reminds us that as creatives, we are master storytellers and that marketing is really just an extension of our creativity. She also issues a staunch warning against falling prey to the advice of “dudebro-preneurs."
While ultimately connection is about growing our businesses and making sales, here at HBIC Nation we wholeheartedly believe that connecting with your audience doesn’t have to be gimmicky or inauthentic. This show is full of practical tips about how to make those connections.
We start by dissecting Julia’s recent newsletter as an example of how to use your “why” as the driving force behind engaging content. Then Lindsay shares her take-away from a Tim Ferris podcast about cultivating the “intense few” followers instead of pursuing the masses (aka: not trying to sell your women’s fiction to everyone with a uterus). Alexandra drops wisdom about how to be authentic and maintain your privacy, and Alexis shares her journey toward learning how to make amazing connections as an introvert.
We also laugh a lot. Because uteruses. And dudebros.
Here are the examples and resources we mentioned in the show:
- Ted Talk: Golden Circle (on finding your “why”)
- Marie Forleo on marketing being a vessel for your creativity (see minutes 8:00-13:00)
- Julia’s Amazing Newsletter
- Tim Ferriss podcast Lindsay mentions : The 3 Critical Rules of Branding, October 3, 2017
- Facebook group thread where we brainstormed things to share/nerd out about
- Emily Giffin’s Instagram
- The Jason Momoa Carhartt ad that made Alexis want to buy all the things.
- Article about the intimacy of podcasting from NPR
If you’ve decided that podcasting might be exactly the right tool for you to use to start cultivating connections, just a reminder to check out our Five Step Guide to Podcasting for Authors & Creatives.
And of course, while we’re talking about connections, we’d be remiss not to mention that the best ways to stay in touch with the HBIC Nation are though our newsletter, as well as, on Instagram, and Facebook.
And if you'd like to connect with us and the HBIC Nation, we are doing spotlights on HBIC citizens! Email us at contact@hbicnation if you’d like to be featured or would like to nominate another HBIC to be featured..